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3 Reputation & Brand Management Lessons Learned from Metta World Peace (Ron...
If you follow sports or even watch the news for that matter, you have probably had the chance to see the elbow Metta World Peace (Ron Artest) threw on Oklahoma City Thunder guard James Harden. “Metta...
View ArticleThe Importance of Reputation Management
This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their...
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Reputation management through social media and online reviews
As a business owner, you must have thick skin to protect yourself and your sanity from bad reviews and less than favorable comments about your brand (products and services included). Unfortunately,...
View Article#MSHUnderReview: the importance of social monitoring and reputation management
Welcome back to another edition of #MSHUnderReview. Mainstreethost’s Social Media Manager, Erin Shipley is back! This week, Craig and Erin discuss the importance of social media monitoring and...
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Making Creative Transparency Work for Your Brand
“As a small businessperson, you have no greater leverage than the truth.” – John Greenleaf Whittier Ever meet someone who you couldn’t quite pin down, personality-wise? Maybe they just had a shifty,...
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5 Scarily Bad Brand Personality Traits to Avoid This Halloween (and After)
Each fall, young people across the country brainstorm for weeks to come up with the best, funniest, and/or most provocative Halloween costumes. Scary ghosts and monsters, celebrity doppelgangers,...
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7 Simple Techniques You Should Be Using to Build Trust Online
When it comes to conducting business online, trust is one of the scarcest and hardest-to-earn resources. No amount of money can purchase it, and it’s incredibly difficult to replace once it has been...
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Engaging With Critics Convincingly, Not Desperately
Since the beginning of American capitalism, brands have been trying to capture the attention of our hearts and wallets by engaging with us in conversations. They know that certain basic tenets of human...
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Online Reviews Matter – And Here Are 18 Stats to Prove It [INFOGRAPHIC]
When making a purchase, whether in a retail store or online, how do you ultimately make your decision? Do you lean towards a brand you already know and trust? Or do you choose the product with the...
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Copyright Law: How Strict Is Too Strict?
When Taylor Swift heads to the studio to record her next single, she’ll be able to claim legal ownership of the new song thanks to the folks at the U.S. Copyright Office. But did you know she can also...
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